I have a guy friend who co-owns a shoe store in the provinces. I must say he is quite successful. I asked him why not have a branch in the metro. He said they have done more than that. They now have an online store that ships to anywhere in the world! It may look easy to put up an online store that you’d think you could do it on your own. When in fact, he said they owe their online store’s success to an ecommerce fulfillment program they have invested on.

Well, for a non-business person like me, I always thought those online stores were so easy to put up without knowing you really need experts to succeed. Now I know better.